Before the Watford game, Arsenal owner Josh Kroenke gave a comprehensive, 25 minute interview to Sky Sports.
While his father, Stan, is technically the owner, Josh Kroenke might as well be. He has been handed responsibility for Arsenal, and is the de-facto owner.
After years of fan protests over their ownership, Josh Kroenke has been visibly more involved with Arsenal. Most of it is corporate, PR guff.
However, the PR need for Kroenke to engage with fans might just be enough to keep him honest.
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Three years into the Kroenke reign proper, their strategy is beginning to take shape. Arsenal has a young team, the youngest in the Premier League, sprinkled with a few superstars fronted by a young coach.
This is exactly the same strategy used by the Los Angeles Rams and the Denver Nuggets – two of Kroenke’s other franchises.
“From a collective ambition from my father, to myself, to Edu, to Mikel and on down to the rest of the football operations staff we had a clear idea of what we wanted to do with the club,” he said when asked to elaborate on the club’s summer strategy.
“There were a lot of areas that needed to be addressed. Were we going to be able to address them all in one window? I don’t think we did or were able to do.”
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“Do we feel good about where we are? We feel better about where we are, we don’t feel good,” he said of the team’s current form.
“Our fans still deserve more. We need to get back in the top four we need to start qualifying for the Champions League regularly. With that Champions League qualification comes a different level of how you can recruit players.”
“Once you start consistently competing for the Premier League trophy you’re pretty much competing for every trophy in the sport,” he said.
“Our goal is to win the Premier League and once you’re in the conversation for the Premier League I think that’s when interesting things will really start to happen elsewhere as well.”
