William Hill Sport

Overall Rating: 

Highlights: Bet Now

  • Largest Operator in the UK
  • Create Your Own Markets
  • Excellent Mobile & Tablet App

William Hill was founded in 1934 and is the largest UK betting shop and phone & internet betting operator. Based in London and registered in Gibraltar, it’s betting shops process over a million betting shops every day. As well as sports betting, William Hill offer poker, casino, skill games and bingo. William Hill Sport has a wide array of markets for whatever sport you’re interested in. Punters can avail of promotions and price enhancements to get even more value. As well as that, it’s listed on the London Stock Exchange, so you know you can deposit your cash safely.


Account Registration

Account Registration takes place all in one convenient window. Just click the green coloured ‘join now’ button on the top right hand corner and it will open. Simply fill out some personal, financial and security information and you’re ready to start betting and claim your welcome bonus.


Bonuses and Promotions

William Hill Sport offers a mouth-watering selection of promotions, bonuses and enhancements for both new and existing customers. To start with, you’ll get €30 in free bets once you make a bet worth €10. A special mention goes to their Twitter account, through which you can create your own markets. Tweet them with a scenario you want to bet on and they’ll get back to you with odds on it.

If you like horse racing, you’ll have the chance to win €100,000 if you pick seven winners on bets worth any amount. Add to that their weekly enhanced odds, and there’s a promotion for everyone.



Navigation on William Hill is fairly standard betting website fare, although there are a few things to note. You’ll need to access individual sports on the top menu, as the main body of the homepage is taken up with promotions and live events. Horse racing fans will have to go to the bottom of the page to find the latest races. On the right hand side are quick betting links as well as the most popular current bets. Besides all that, it’s very straightforward.


Live Betting

At any given time, there are 1,000 plus markets available on 50 live bets with William Hill Sport. Just click on ‘in play betting’ on the left-hand top of the page to see for yourself! On this page, you can place bets and keep up with real time results. If you need, there is a drop down menu on the top of the page that lets you see the specific sport you want only.

As well as that, William Hill customers can stream live horse racing and greyhound racing – perfect for seeing your winners come first.


Customer Service

As well as live chat, the William Hill customer service team are available via phone or email. They’re available on 0870 518 1715 (calls to this number are charged at 1p a minute) from 09:30 to 21:30 Monday to Friday, 08:30 to 21:30 on Saturdays and 11:00 to 18:00 on Sundays.

You can also email [email protected].

As well as that, they have a comprehensive FAQ section, so check that out, and an interactive Twitter account which will answer your questions too.



William Hill Sport accept payments through a huge variety of methods. Whatever you want to use to deposit funds, they have you covered. William Hill accepts Visa, MasterCard, Maestro, Diners Club, Bank Transfer, Entropay, Pingit, Cheque Skrill, Paypal, Neteller, WebMoney, Yandex, Qiwi Wallet, Eco, EPS, Euteller, Fast Bank Transfer, Ideal, and many more. Processing times vary depending on the method used, but it will always be between 1 – 10 working days.

Rating: 5 out of 5